Wednesday, January 11, 2023

Earning the Right to Serve Boomers and Seniors
Brantford, Ontario. It's a movement, and it has arrived in Brantford. Tracey D. Graham just completed successfully a robust 24 module course to learn more about what Boomers and Seniors want from the professionals who serve them.
Tracey Graham is our community's latest Certified Professional Consultant on Aging (CPCA)®, and Certified Elder Planning Counselor (CEPC) ® and made a commitment to help raise the standard of service for the age 50+ in Brantford.
All too often we hear the complaint that professionals know about their products and services, but they don't know about the people they serve. Age-Friendly Business® is out to change that.
By teaching professionals to understand what keeps our maturing citizens up at night, their stresses and challenges, as well as their opportunities, Age-Friendly Business® is providing those with the CPCA and CEPC designation with the information and tools to offer a more age-relevant and respectful client experience.
So why focus on the Boomers and Seniors? They represent almost half of our population, hold between 77% – 80% of all the wealth, and control 50% of discretionary spending. Those in the 50+ age bracket are a powerful group, yet according to an Ipso Reid poll, 40 % of Baby Boomers feel ignored; and in a popular retirement city, seniors went so far as to say that they felt down-right invisible.
Ageism is an important social issue to tackle, and professionals like Tracey Graham are helping to change how we see and serve our age 50+ citizens.
To learn more about the programs that Peaceful Passing Preparations offers, and other services offered go to Peaceful Passing Preparations | Brantford | Ontario , or reach out to Tracey Graham at (519) 209-1365.

Posted at 11:13 AM